After much anticipation, Tim Cook, Apple's CEO, has finally broached the topic of artificial intelligence (AI) on his own terms. During the company's fourth-quarter earnings call, Cook announced Apple's forthcoming venture into generative AI. Meta, for instance, experienced a 16% surge in premarket trading following its earnings report, driven by plans to invest in AI, particularly in its open-source AI model, Llama. Similarly, Microsoft reported an 18% increase in quarterly revenue, attributing its success to the application of AI at scale. While Apple's specific approach to AI remains undisclosed, reports suggest that their efforts, led by senior vice presidents John Giannandrea and Craig Federighi, involve advanced AI models like Ajax and a ChatGPT-like chatbot. Apple's tendency to keep developments under wraps until they're ready for public release adds to the intrigue surrounding their AI initiatives. Despite concerns over iPhone sales and market dynamics